Teoma, pronounced tay-o-ma, is an Internet search engine founded in 2000 by Professor Apostolos Gerasoulis and his colleagues at Rutgers University in New Jersey. Professor Tao Yang from UCSB co-led technology R&D.
Teoma is unique because of its link popularity algorithm. Unlike Google's PageRank, Teoma's technology (Subject-Specific Popularity) analyzes links in context to rank a web page's importance within its specific subject. For instance, a web page about 'baseball' will rank higher if other web pages about 'baseball' link to it.
Many parts of Teoma's relevancy algorithm are based on the methodology IBM developed for its Clever project.
Teoma was acquired by Ask Jeeves in September 2001, and has powered ask.com and other international Ask Jeeves sites (such as ask.co.uk and ask.jp) since then.
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