Paihia is the main tourist town in the Bay of Islands in the far north of the North Island of New Zealand. It is located close to the historic towns of Russell, and Kerikeri, 60 kilometres north of Whangarei.
The town is considered to include the historic settlement of Waitangi to the north, and the residential and commercial areas of Haruru Falls, as well as the township of Opua to the south. It has a population (2001 census) of 1836.