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Olympic mascot

Since the 1968 Winter Olympics in Grenoble, France the Olympic Games have a mascot, usually an animal native to the area or occasionally human figures representing the cultural heritage. The first major mascot in the Olympic Games was Misha in the 1980 Summer Olympics in Moscow. Misha was used extensively during the opening and closing ceremonies, had a TV animated cartoon and appeared on several merchandise products, now things commonly practiced not only in the Olympic Games but also other competitions such as the FIFA World Cup. Nowdays, most of the merchandise targeted at younger consumers give more focus on the mascots, rather than the Olympic flag or organization logos.

List of mascots

External link

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