Got Milk? is a highly successful U.S. advertising campaign encouraging the purchase of fluid cow's milk which was created by the agency Goodby Silverstein & Partners for
for the California Milk Board in 1993 and later licensed for use by
milk processors (the Milk Processor Education Program ) and dairy farmers (Dairy Management Inc. ). It has been running since 1994.
It is used as the tagline for the successful Milk Mustache Campaign.
This long running series of print ads feature
a variety of celebrities and fictional characters sporting their
own "milk mustache".
Those appearing in the ads have included:
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