- For the music software formerly known as Fruityloops, see FL Studio.
Froot Loops (pronounced Fruit Loops) is a brand of cereal produced in the United States by Kellogg's. The cereal pieces are O-shaped, and come in banana, blueberry, lemon, marshmallow, orange, and strawberry (artificial) flavors.
Other varieties of the cereal sold by Kellogg's include Froot Loops 1/3 Less Sugar, and Marshmallow Froot Loops.
The cereal's mascot is Toucan Sam, a blue cartoon toucan with a striped beak. Originally each stripe on his beak represented one of the flavors of the pieces in the cereal, (red = strawberry, yellow = lemon, orange = orange) but the additions of new flavors have made this no longer true.
Toucan Sam speaks with a British accent on TV commercials and is known for his trademark catch-phrase "Follow your nose!" In the ads he often does just this, following his nose to the scent of a bowl of Froot Loops.
Toucan Sam also has three nephews who sometimes appear in commercials; they bear some resemblance to Donald Duck's nephews, Huey, Dewey and Louie.
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