Appeal to flattery is a logical fallacy in which a person uses flattery in an attempt to win support for his side.
Examples:
- "Surely a man as smart as you can see this is a brilliant proposal."
- "I needed a beautiful woman to endorse my product, so naturally I thought of you."
Flattery is often used to hide the true intent of an idea or proposal. Praise offers a momentary personal distraction that can often weaken judgement.
Appeal to flattery is a specific kind of appeal to emotion.
