Ali Boulala (born January 28, 1979 in Stockholm, Sweden) is a professional skateboarder currently riding for Flip Skateboards, WE Clothing and Osiris Shoes . An original fashion icon, Ali started the mainstream tight jeans/leather jacket etc. look along with fellow 'PissDrunx' members Jim Greco and others. His part in 'Sorry' was revolutionary, making an unintentional statement against the generic handrail hammers. He currently resides in Lyon, France.